Almost every new client these days wants a mobile version of their website. It’s practically essential after all. One design for the BlackBerry, another for the iPhone, the iPad, netbook, Kindle. All screen resolutions must be compatible, too.
Responsive Web design suggests that design and development should respond to the user’s behavior. This is based on screen size, platform and orientation.
The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch. One may also have to consider the settings on their devices. In other words, the website should have the technology to automatically respond to the user’s preferences.
This would eliminate the need for a different design for each new gadget on the market.